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Email Marketing Platforms for Real Estate Agents


Are you staying connected with your database through email marketing?

Email marketing is a cornerstone for your business's marketing plan. It is an essential tool for attracting and retaining customers. That's why having an email marketing platform is a must for building your business. 

A good email marketing platform does more than just send out pretty emails. You want a system that:

  • Integrates with your CRM

  • Offers landing page creation

  • Allows A/B testing

  • Gives insightful reports 

  • Offers other digital features such as SMS or social media support

Need more convincing as to why email should be the foundation to your marketing plan?

It's a fact: no matter who you are targeting or where they are located, email remains a great way to reach your audience. With features like workflows, user insights, and customer tracking, email not only gets you the data you want to know about your customer but it allows you to get the right content into your customers' inbox.

Check out these numbers! *

  • 90% of people over the age of 15 use email akkkks a part of their everyday communication

  • 99% of email users check their email every day

  • 58% of email users check their email first thing in the morning 

  • 50% of email users check their email over 10 times a day

  • 59% of millennials and 67% of zoomers check their email inbox on their smartphone
  • Email delivers an ROI of 4400% (in other words: it's cheap and effective marketing)

These 3 powerhouse email platforms are made to impress: 

1.  Emma

Emma is an easy-to-use platform that will take your inbox messaging to the next level. Emma is a great way to personalize your emails to your clients and get great reporting while still providing function, features, and beauty.

 

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Emma's Top Features

  • Easy design studio

  • Database segmentation

  • Email automation

  • Email personalization for every subscriber

  • A/B testing

  • Landing page creator

 

2. GetResponse

GetResponse is more than an online marketing platform for email marketing. It comes with additions like a landing page creator and webinar solution to help build your email list. 

 

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GetResponse Top Features

  • Easy design studio

  • Webinar solutions

  • Email automation

  • Auto-responders

  • A/B testing

  • Landing page creator

 

3. ActiveCampaign

ActiveCampaign offers a smart solution to creating logic-based funnels by streamlining and simplifying with fewer emails but bigger results. This is a great tool to automate emails to your subscribers based on their behavior. 

 

Screen Shot 2019-10-16 at 7.51.59 AM

 

ActiveCampaign Top Features


  • Logic creator with easy workflows

  • Email automation

  • SMS messaging integration

  • A/B testing

  • Landing page creator

  • Highly integrated tracking systems

 

The Bottom Line

With an email marketing tool, you will have the ability to generate emails faster, personalize your emails, and, most importantly, track their performance. A lack of insight into your marketing tactics is a surefire way to hinder your strategy. So, ensure that you're using all of the tools available to help you bring in more clients! 

* Optinmonster, Mailbutler and Shane Barker


 
 
 
 
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