1. Online Presence
It doesn't matter if it's your own website or your company profile page, make sure your web presence is trending with current design elements, has updated contact information and is easy to navigate for your users. Also, do an audit of all your online profiles (Google Business, Zillow, Realtor.com, Facebook...etc.) to make sure all your information is current.
Pro tip: If your information is not consistent across all your online profiles your online ranking will decrease. So make sure your name, business name, email, business address, phone and photo are all up-to-date.
2. Home Sellers Marketing Plan
Every new home seller is an opportunity to pull out your marketing plan and show how you will sell their home better than anyone else. Don't waste this opportunity to impress and to clearly define your secret sauce to sellers success.
Pro tip: Think "Shark Tank" here. Don't come to pitch yourself to a home seller with a boring black and white one sheet. Hire a designer and have your marketing plan professionally created and printed.
3. Use Video
You can't hear it enough, USE VIDEO! Not only will a great walk-through video impress your sellers, it will also attract more buyers. Video is a great way to boost your online ranking, help you start your own YouTube channel, and get more views on Facebook.
Pro tip: You don't need to hire a full production crew. Get a nice camera, a good microphone (if you plan to highlight some of the home's features) and a simple software editor to add in text overlays. You can make great videos with the help of a few good tools.
4. Line Up Your Professional Crew
Before you ever get your listing posted online, get your new property looking its best. Consider a homestager who can edit down what is currently in the home and remove all the current homeowner's personal styling. Make sure you hire a professional photographer. A photograph is worth a thousand words and having images of your listing done by a professional is an important step. Boost curb appeal by hiring a lawn care crew.
Pro tip: When hiring a professional photographer make sure you review their real estate portfolio. A true real estate photographer can capture the perfect angles and lighting to make your home listings stand out!
5. Aerial Footage
Go all in and hire a drone pilot to WOW your clients with aerial video and photographs of their home and neighborhood. Be the agent who provides a red carpet experience.
Pro tip: Before hiring a drone pilot make sure you have checked and read all the state and local drone laws for your area. Also, make sure your drone pilot is licensed.
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