Keep Your Real Estate Business in Focus by Using Video Marketing
Video marketing is the beauty queen for 2020. With video continuing to be on the rise and dominating the marketing landscape, you must have a solid video marketing strategy in 2020. Otherwise, you will be left behind.
Why is there so much pressure to produce videos? By incorporating video marketing you will increase your engagement rate (likes, shares, and comments) and your click-through rate. This will give you a better understanding of what your clients and your potential customers want. This is a big deal! Videos can also help grow your brand awareness. Put all of this together and your business will increase!
Video Marketing by the Stats
In order to remain (or become) a relevant and competitive Realtor® in today's market you must incorporate videos into your overall marketing strategy. Video marketing is key for conversions – it's no longer an option, it is a necessity. Don't just take our word for it, check out these stats:
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58% of consumers trust a brand with videos more than a brand without videos.(Animoto)
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Including video in your email marketing increases CTR (click-through rate) by 63%. (Social Media Today)
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Videos are shared on social media 1200% more than images and text combined. (Social Media Today)
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78% of people watch online videos every week, and 55% view online videos every day. (HubSpot)
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64% of consumers are most likely to buy a product after watching a video about it. (Social Media Today)
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Viewers retain 95% of a message when they watch it in a video, compared to 10% when reading it in text. (Insivia)
Key Video Marketing for 2020
Now that you have some of the numbers to prove the importance of video marketing, here's a tactical foundation to maximize your video strategies:
1. Optimize your videos for each social platform
Good customer service starts on your social platforms – a viewer's experience is critical! Make sure your videos are optimized based on the specifications of each social platform. For example, square videos for Facebook and vertical videos for Instagram. Each social space rewards those who play well in their sandbox.
2. Create messages for segmented audiences
When planning your video marketing strategy make sure you are creating content that speaks directly to a specific audience. Think buyers and sellers, but also think demographically. Videos with messages that target a specific audience will enhance the user's experience and increase your engagement. Use tools like Facebook Audience to engage with like-minded followers or to create "lookalike audiences" for prospecting.
3. Consider video ads
Marketing sometimes takes a little pay-to-play action. Google Ads or any Pay-per-Click (PPC) campaign can be a very effective way to grab the attention of prospects. A Google Ads video campaign will display your ads to targeted audiences on YouTube or across Display Network sites. Video ads also give prospects a direct link to you! So think virtual walkthroughs of your listings to entice home buyers.
4. Make sure every video follows these best practices
- Have a clear message! Focus on one topic per video to keep your audience engaged. Get to your main point quickly and be straightforward.
- Keep your videos short and to the point. Know the ideal video length for each social platform.
- Facebook: 1-2 minutes
- YouTube: 2 minutes
- Instagram: 30 seconds
- Twitter: 30 seconds
- Post your videos natively (or directly) to each social site. When you post native content on social media platforms, you get more views.
- Add a call-to-action to the end of your promotional videos. If you want the viewer to take actions you have to clearly tell them what action to take.
- Include subtitles on your videos. This helps articulate your message and allows for more viewers since many people now watch videos without sound.
